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May the realest brands win

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"TELL ME WHAT HAPPENED" PODCAST

THE REALNESS: Doing the most with past brand experiences to create brand-new ones.
OnStar® has championed human connection for more than 25 years. So we created a podcast to celebrate that by sharing real lifesaving Member stories that can save your life.

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FATHERHOOD #DADICATION

THE REALNESS: Harnessing human-centered research to create real cultural change.
New research showed us that active fathers raise happier, more successful kids. So we created a documentary short film to celebrate active fathers and encourage fellow dads to be more present for their kids too.

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FOLLOW SANTA

THE REALNESS: Creating beloved holiday traditions with a real brand benefit.
From breakdowns to meltdowns, OnStar wanted to go above and beyond to support its Members during holiday road trip season. So we designed a very merry in-car experience to do just that.

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FOREVER L.A.

THE REALNESS: Building brand love by celebrating the culture that shapes it.
We partnered with The Salon to create a love letter from Forever 21 to its hometown, celebrating the energy of Malibu; Los Angeles; and the people who give SoCal its pulse with upbeat, endless-summer vibes.

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THE CURRENCY OF CURRENCY

THE REALNESS: Getting smart about new media to topple the status quo.
Old money is problematic AF, and Coin Cloud was ready to take it on. So we partnered with fearless film legend Spike Lee to show old money the door and usher in the new age of digital currency.

#FREEDOMMACHINE UNBOXING

THE REALNESS: Hacking traditional media with buzzworthy influencer partnerships.
It was time for Harley-Davidson to reach the next wave of riders — the disruptors, the rebels, the mavericks. So when it came time to launch their new line of bikes, we knew the traditional route wouldn’t cut it.

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STACK THE DECK AGAINST HATE

THE REALNESS: Using our cultural and creative chops to make a positive impact.
Thanks to always-on social listening and a zero-tolerance policy for hate, we caught wind of bad bills and partnered with trans athletes to turn that hateful legislation into empowering inspiration for trans kids.

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TEQUILA SELTZER LAUNCH

THE REALNESS: Using fresh audience insights to differentiate in a crowded category.
Hard seltzer already has a very specific (and very white) fanbase, leaving other groups out of the loop. So we helped Ahora find authentic ways to connect with a broader audience for their Chicago brand launch.

MORE THAN JUST A CASINO

THE REALNESS: Highlighting the real Detroit experience with exclusive TV spots.
MotorCity Casino Hotel’s newest campaign "More Than Just a Casino" showcases the hotel's range of entertainment options far beyond gaming. The work has attracted guests back to the floor and hotel and we're on a roll with new work coming soon.

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BETTER NEVER STOPS​

THE REALNESS: Finding killer ways for brands to show up in key cultural moments.
What do you get when you combine the spookiest holiday of the year with a client who's constantly improving their product? You get a scary-good Halloween spot that never gets old, that's what.

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PROTECT YOUR KINGDOM

THE REALNESS: Reinvigorating a legacy brand for an evolving marketplace.
Mutual of Omaha needed to be relevant to a new generation, so we got to work by refining their logo, refreshing their identity, and going to market with a multichannel awareness and performance campaign.

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READY TO BRING THE REALNESS?

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