FROM HYPERLOCAL TO “GOING GLOBAL,” WE’RE EXPERTS AT CREATING BREAKTHROUGH BRANDed CONTENT people WILL ACTUALLY CARE ABOUT.
Once we’ve audited and optimized your brand’s existing content, we partner with CE/CX to identify how and when to best reach your audience along their journey. Then the plan-making and content ideation begins.
“One Story, Many Platforms” is our motto for a reason. After we nail brand positioning and create a breakthrough story idea, we bring it to life in unforgettable ways across the platforms your audience loves.
Before we go to market, we map the appropriate platforms and mediums where the content should be teased, released and promoted. This includes PR resources, CRM, SEO tracking, social buzz-building and more.
When your brand needs long-form journalistic content, our editorial content team weaves brand tales that take a deeper dive, drawing readers in and transforming them into brand advocates through in-depth storytelling.
At key checkpoints, we partner with CE MAX to measure, optimize and increase the impact of your branded content efforts to ensure that its performance is aligned with your ongoing marketing and business goals.
PODCASTS
Some brand stories are begging to come to life via audio storytelling. Our team has the chops to develop a compelling creative approach and build a promotional plan to grow your audience, expanding reach and impact.
THE REALNESS: Doing the most with past brand experiences to create brand-new ones.
OnStar® has championed human connection for more than 25 years. So we created a podcast to celebrate that connection by sharing real lifesaving Member stories that can save your life.
THE REALNESS: Inviting audiences to see the future through the eyes of the people shaping it.
To support the debut of Chevrolet’s Family of EVs, we turned to the people who designed and engineered the vehicles, centering them in print and digital content that brought pre-production product into the real world.
THE REALNESS: Weaving personal stories with brand stories for maximum impact.
For Valero, we asked a simple question: What fuels you? And then we made a series of short films documenting the answers. For Jeff Cox, the answer was immensely detailed and creepy — masks.
GET TO KNOW OUR TEAM OF BRAND STORYTELLING PROS.
