WE INTEGRATE KEY INFLUENCERS AND CONTENT CREATORS INTO YOUR BRAND’S STORY WITH SCROLL-STOPPING RESULTS.
We help our clients reach more (and more diverse) consumers by partnering with influencers to activate across their native platforms — telling brand stories more creatively, more authentically and more memorably.
Digital creatives are out there making great content day in and day out. So we work smart to activate creators who can fuel our clients’ owned channels, creating scroll-stopping content that moves at the speed of social.
Existing brand campaigns and initiatives can see a big performance boost when influencers and creators are given a seat at the table to ideate and amplify. So we give a social twist to brand truths by doing just that.
We partner with CE/CX, CE MAX and StoryWorks @ CE to dissect influencer perceptions, perform community and content audits, and dig into the data to find key opportunities for fresh thinking and message amplification.
THE REALNESS: Building brand love by celebrating the culture that shapes it.
We partnered with The Salon to craft a love letter from Forever 21 to its hometown of Los Angeles and celebrate the uniquely diverse subcultures that thrive in the land of golden sunshine. From mega to micro influencers, we collaborated with notable authorities to bring in-feed content, in store and across e-commerce to shape the ultimate omni-channel experience. After our flood of content, the brand saw a significant increase in brand equity with younger audiences and grew its powerhouse status even bigger.
THE REALNESS: Hacking traditional media with buzzworthy influencer partnerships.
It was time for Harley-Davidson to reach the next wave of riders — the disruptors, the rebels, the mavericks. So when it came time to launch their new line of bikes, we knew the traditional route wouldn’t cut it.
THE REALNESS: Getting smart about new media to topple the status.
Old money is problematic AF, and Coin Cloud was ready to take it on. So, we partnered with fearless film legend Spike Lee to show old money the door and usher in the new age of digital currency. We activated influencers and content creators in a totally new way, leveraging their impact as individual media channels when other traditional channels were too shy for the challenge. Their scroll-stopping content served as a megaphone for the message we wanted to spread and boosted brand awareness across key markets and target audiences.
THE REALNESS: Activated niche trendsetters and tech-junkies to humanize the brand.
Our work with OnStar has spanned decades, long before “influencers” were a thing. But when they became a thing, we knew we needed to leverage influencers and content creators to reach a new audience. With the help of The Exchange, OnStar significantly surpassed nearly all brand measures in breakthrough, consideration, intent, and perception. With over 100 pieces of content over the last two years, we’ve established OnStar as a tech brand within GM, drove relevance among untapped audiences, fueled our channels with captivating content, and tested new algorithms and trends in record time.
GET TO KNOW OUR TEAM OF SOCIAL MARKETING PROS.
Whether you’re ready to put us to work for your brand or just want to know more, reach out. We love talking shop.
