On September 12, EverBank announced its collaboration with Trevor Lawrence for the rebranded “TrEverBank” stadium ahead of the Jacksonville Jaguars home opener game. The announcement was teased on Trevor’s Instagram and X / Twitter, and Prosek secured an exclusive interview for Trevor with ESPN’s Michael DiRocco.
To date, there have been more than 25 of print coverage and dozens of broadcast and social media mentions. Here are a few that we wanted to share below.
COMMERCIALS:
We partnered with NFL star Trevor Lawrence to show just how far EverBank will go for their clients…even handing over their Jacksonville Jaguar stadium.
“The commercials are going to be pretty funny, and they did a good job with it,” said Lawrence.
TrEverBank Launch Spot
Trevor Lawrence Visits EverBank
EXCLUSIVE COVERAGE:
ESPN: Jaguars rebrand TrEverBank Stadium for home opener
Syndicated to ABC News
Ad Age: Super Bowl, NFL and college football marketing news
Bleacher Report: Jaguars to Rename Stadium After Trevor Lawrence for Browns Game as Part of Promotion
CBS Sports: Jaguars stadium gets Trevor Lawrence makeover for home opener vs. Browns, first of its kind in NFL
Newsweek: Jaguars to Rename Stadium After Trevor Lawrence
Syndicated in The News Tribune, The Bellingham Herald, Ledger-Enquirer, The Herald, Sun Herald, Merced Sun Star, The Fresno Bee, and The Sun News
Sports Business Journal: Jaguars unveil rebranded ‘TrEverBank’ Stadium for home opener
Sports Illustrated: Trevor Lawrence Had Three-Word Response to Stadium-Related Haircut Speculation
Syndicated in FOX4 News
The New York Times (The Athletic): Jaguars rename EverBank Stadium to TrEverBank Stadium for home opener vs. Browns
BROADCAST COVERAGE:
101 ESPN (WXOS) at 9:10 AM CDT
Action News Jax at Noon at 12:16 PM EDT
Early Edge at 2:31 pm EDT
ESPN Bakersfield at 11:50 AM EDT
ESPN Radio at 11:54 AM EDT
ESPN Radio LA at 8:53 AM PDT
First Coast News at Noon at 12:26 PM EDT
News, Talk, Sports for the Triad at 3:34 PM EDT
The Morning Show at 9:18 AM EDT
NOTABLE SOCIAL COVERAGE:
ESPN
ESPN / Adam Schefter
Jacksonville Jaguar News
Sports Illustrated
ESPN
ESPN / Michael DiRocco
NFL Digest
Sidelines: Jacksonville Jaguars
Sports Illustrated
The Score
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